What separates fashion from the rest of the industries is the aspect to serve billions of customers with personalized choices. In this regard, eCommerce portals are offering virtual trials for customers and breaking free from the conventional system of visiting physical stores for trials. Covering a 360-degree approach to what fashion means to an individual, Ecommerce has added the capabilities of Artificial Intelligence to define customer experiences.

Virtual trials, fashion recommendations, and tracking customer purchase history, AI is making difference in the way customers can select products and purchase from their favorite brands, more intelligently.