Why Social Media Content Moderation is Important for Online Platforms & How it Works?
Social media is one of the most widely accessible online platforms people use to share their personal views, opinions and express their feeling with few show-offs of their social life with their friends. And now it is also used for business promotions and commercial activities, to engage users and target more customers.
On social networking sites, users can freely upload anything on their wall posts that can be viewed by the other users. And taking the advantages of uploading the contents freely, and sharing among the large group of audience, few people are making misuse of such online platforms and post objectionable contents.
Hence, controlling such offensive content is important to keep normal users away from such things. The objectionable contents could be anything like nude pictures, videos and images of violence and sexuality etc. disturbing for different age groups people from a different section of our society.
Content Moderation Services
Content moderation services are the way we can control such content from online platforms. Actually, such offensive contents are closely monitored by the experts or you can say, content moderators, who check them and allow or remove if found objectionable. And dedicated team called, social media content moderators especially the contents on social media networking sites like Facebook & Twitter etc. monitor the contents uploaded and moderate the same before making live of the platform.
What is Social Media Content Moderation?
The contents posted on social media networking sites are moderated through social media content moderation services. Moderating the user-generated content on social media platforms is known as social media moderation. And people who are doing this job dedicatedly are known as social media moderators or you can say the designated community members of the social media platforms.
How Does Social Media Content Moderation Work?
When a user uploads the content it is automatically reviewed by the AI-based content moderation system. And if anything found objectionable, either it is removed or sent to the community for approval. And when it comes to social media content moderators, it is thoroughly checked to make it visible to everyone or removed from the user’s account with additional action like blocking the user with a warning.
Content Moderation in Social Media
Content moderation in social media is used to monitor the different types of content uploaded on Facebook, Twitter, LinkedIn, Tumbler, Instagram, TikTok, YouTube and various other websites. And there are different types of content moderation techniques used to moderate the contents. In social media moderation, few contents are approved after uploading and few are moderated before getting live.
Types of Contents Moderated on Social Media Platforms
Apart from images and videos of violence, few spammers, also post sexual or nudity related contents like, sexual activities, pornography, offensive signs, stripped images of people, especially females with revealing dresses and erotic gestures that are against the community of the social media websites.
And few social media platforms are also against the various other contents like weapons, including guns, drugs, alcohol and disturbing crime scenes. All such contents are mainly moderated through social media moderation companies with quick and effective action to remove before it becomes viral.
Moderation Techniques for Social Media Content
There are multiple techniques to moderate social media content. Pre-moderation, post-moderation, reactive moderation and user-only moderation are the major types of content moderation techniques used to control the spam contents and make such platforms neat and clean for the end-users.
In pre-moderation, contents posted undergoes for the reviews to check whether it is appropriate for the other users or not. While in post moderation, users are allowed to post the contents online on a real-time basis, and then filter out the inappropriate contents once discovered that it violates the social media community’s or against the rules and policies of the social media community.
In reactive moderation, users participate in flagging down the inappropriate content posted online. And this process is usually applied comment sections where the offensive contents, abusive comments, and words seem bullying, and arguments are being monitored by the moderators to make it clean.
Similarly, in user-only moderation users to determine whether the UGC is appropriate or not. If a post is reported or seen as inappropriate several times, then the content will automatically be hidden. And the best part of this moderation technique is, owing to the user only moderation, there is no added cost of hiring the content moderator to moderate such contents, as it is done them without anyone’s help.
Why Social Media Content Moderation is Important?
Moderating the content on social media websites is important, as now such platforms are used to promote the business, products and brands and such spam contents can disappoint other customers and discourage them to either stay away from such platforms or minimize the use of social media sites.
Another reason behind moderating the content on social media platforms is that moderators also get the chance to directly interact with the users and they can get the feedback about the company, brand or products to improve the services and after-sales customer support for better reputation in the market.
The importance of content moderation on social platforms also lies beyond the business purposes. Controlling the spam contents is more important, so that common people don’t see such contents, especially underage people, who become addicted to watching pornography and such explicit content.
With live content moderation service, such images or videos are removed immediately from the social platform, helping every age population to stay away from such contents or people also avoid watching such things publicly, which makes them embarrass in various situations when noticed by others.
Social Media Moderation Companies to Moderate Unwanted Contents
Though, social media networking sites have their own moderation team to keep an eye on such contents and remove them before going live. But there are a large number of contents uploaded every minute globally, makes challenging for them to handle the huge amount of spam contents at a time.
Hence, social media moderation companies do this job for social networking sites and remove unwanted content with quick and effective action. These professional companies have well-trained and highly experienced social media moderators to react quickly to conversations about your business and also monitor and analyze the spam contents at the same time tracking social media campaign activities.
Cogito is one of the well-known social media moderation companies that offers around the clock content moderation service to detect and remove unwanted content including photos, videos, and live streams. It is working with world-class content moderators to moderate the different types of content while ensuring the privacy of the companies for which it is working as a moderator.
Cogito is providing the social media content moderation service for all the leading social media networking websites including Facebook, Twitter, Instagram, LinkedIn, YouTube, Tumbler, TikTok and other platforms with a high level of accuracy in detecting such unwanted contents. It can detect all types of erotic and suggestiveness contents with quick action and right effect across the channels.