Ever-increasing online spamming and scamming especially on social media are impacting the official pages of businesses affecting their brand image and reputation in the market. These corporates should have a comprehensive policy to deal with such bad comments publically.
Content moderation is the technique that helps such companies to monitor spammers or keep an eye on user generated content (UGC) and control their impacts. Social media managers playing an important role controlling the bad remarks of the audience on social networks or they personally interact with users or customers to improve their behavior towards a particular brand.
What is Content Moderation?
Content moderation is the practice of monitoring and applying pre-determined guidelines and code of behavior for user-generated content submission to determine best, if a particular comment, post or feedback is publicly permissible or not.
Though, in the past years content moderator has been portrayed negatively but Cogito Tech is shifting this perception and making the role more interactive. Content moderation companies are playing a vital role to protect reputed users from experiencing offensive content.
Cogito Tech will make you understand what types of content moderation services are used to execute the strategy and maintain the order to protect your online community.
Top 4 Types of Content Moderation
As the name signifies Pre-moderation means each content is checked by a moderator before it is going to display on the site. This technique helps to protect the dynamics of the community as it can be deployed where if the content is not controversial or time-sensitive and this is most suited for the highly-sensitive sites like dating websites, celebrity-based communities or the online portals targeting the young audience or children.
The best benefit of Pre-moderation is that it provides high control of what content can be displayed on your site empowering moderator to ensure that any kind of unsuitable content will never make it online that means offense words can never appear and your brand image will be not affected by such commentaries. This process is also useful for sentiment analysis online for moderators to understand the feelings of the online audience and respond them or react on such sensitive comments accordingly.
Post moderation a completely inverse of pre-moderation allowing comments appear immediately after posting where the discussion starts on real-time basis. In Post moderation conversations takes place on a real-time basis in which the moderator identify the contents and act according to the intention of users and respond them accordingly.
The best part this techniques is the conversation takes place on real-time basis and unsuitable content is passed onto the moderator team to deal with and removed immediately if it is not suitable for the community. Post-moderation can be done by a team of human moderators using the automated system that flags up inappropriate content.
Reactive Moderation is used as a sole moderation method that relies on users to report the content when they feel it is not appropriate for the community. This means community members use the reporting button to inform the administrator or moderator to review the content and remove the same if found not suitable or against the community rules. Social Media content moderation is widely used on such platform to moderate such contents.
The best part of reactive moderation is it questionably puts power into the hands of the user and it can be used along with pre and post-moderation in case anything gets through the moderators. You can say it is a purely a user generated content moderation where community members are freely allowed to report about the bad contents theoretically avoiding responsibility for defamatory or illegal content uploaded by web users.
All the aforesaid content moderation methods are mainly rely on humans, but an automated moderation technique use the various technical tools to process UGC with pre-defined rules to accept or reject the content posted on community wall. This method is operated with the help of software that automatically filters bad contents containing offensive words or languages and removes them without human intervention. There are many typical tools and software used to filter words and IP ban lists, image recognition for illegal content and sentiment analysis but this could be not effective if a word is posted with altered spelling or having a double meaning.
Whatever the methods or technique adopted by the moderators it depends on the requirements, feasibility and a kind of online interaction with such audiences, users or community members. Though, there are many companies not use moderation as a key part of their social media governance policy, but most of the companies realize that without some form of moderation in place, they can suffer the risk of significant brand attacks resulting in a loss of revenue in long-term. Cogito Tech is offering content moderation service with spam detection and review moderation for such companies who are cautious about their brand image in the market.