Ever-increasing online spamming and scamming especially on social media are impacting the official pages of businesses affecting their brand image and reputation in the market. These corporates should have a comprehensive policy to deal with such bad comments publicly.
Content moderation is the technique that helps such companies to monitor spammers or keep an eye on user-generated content (UGC) and control their impacts. Social media managers playing an important role in controlling the bad remarks of the audience on social networks or they personally interact with users or customers to improve their behavior towards a particular brand.
What is Content Moderation?
Content moderation is the practice of monitoring and applying pre-determined guidelines and code of behavior for user-generated content submission to determine best, if a particular comment, post, or feedback is publicly permissible or not.
Though in the past years content moderator has been portrayed negatively Cogito Tech is shifting this perception and making the role more interactive. Content moderation companies are playing a vital role to protect reputed users from experiencing offensive content.
Cogito Tech will make you understand what types of content moderation services are used to execute the strategy and maintain the order to protect your online community.
Top 4 Types of Content Moderation
As the name signifies Pre-moderation means each content is checked by a moderator before it is going to display on the site. This technique helps to protect the dynamics of the community as it can be deployed where if the content is not controversial or time-sensitive and this is most suited for the highly sensitive sites like dating websites, celebrity-based communities, or the online portals targeting the young audience or children.
The best benefit of Pre-moderation is that it provides high control of what content can be displayed on your site empowering the moderator to ensure that any kind of unsuitable content will never make it online which means offense words can never appear and your brand image will be not affected by such commentaries. This process is also useful for sentiment analysis online for moderators to understand the feelings of the online audience and respond to them or react to such sensitive comments accordingly.
Post moderation a completely inverse of pre-moderation allowing comments to appear immediately after posting where the discussion starts on a real-time basis. Post moderation conversations take place on a real-time basis in which the moderator identifies the contents and act according to the intention of users and respond to them accordingly.
The best part of this technique is the conversation takes place on a real-time basis and unsuitable content is passed onto the moderator team to deal with and removed immediately if it is not suitable for the community. Post-moderation can be done by a team of human moderators using the automated system that flags up inappropriate content.
Reactive Moderation is used as a sole moderation method that relies on users to report the content when they feel it is not appropriate for the community. This means community members use the reporting button to inform the administrator or moderator to review the content and remove the same if found not suitable or against the community rules. Social Media content moderation is widely used on such platforms to moderate such content.
The best part of reactive moderation is it questionably puts power into the hands of the user, and it can be used along with pre and post-moderation in case anything gets through the moderators. You can say it is purely a user-generated content moderation where community members are freely allowed to report about the bad contents theoretically avoiding responsibility for defamatory or illegal content uploaded by web users.
All the aforesaid content moderation methods mainly rely on humans, but an automated moderation technique uses the various technical tools to process UGC with pre-defined rules to accept or reject the content posted on the community wall. This method is operated with the help of software that automatically filters bad contents containing offensive words or languages and removes them without human intervention. There are many typical tools and software used to filter words and IP ban lists, image recognition for illegal content, and sentiment analysis but this could be not effective if a word is posted with altered spelling or having a double meaning.
Whatever the methods or techniques adopted by the moderators it depends on the requirements, feasibility, and a kind of online interaction with such audiences, users, or community members. Though there are many companies do not use moderation as a key part of their social media governance policy, most of the companies realize that without some form of moderation in place, they can suffer the risk of significant brand attacks resulting in a loss of revenue in the long-term. Cogito Tech is offering content moderation service with spam detection and review moderation for such companies who are cautious about their brand image in the market.