Content Moderation means the moderation of the user-generated content which is getting published on various online platforms. The term moderation means to screen, filter or alter the content of an online platform as per the platform’s specific rules, requirement and guidelines. In simpler words, it is the process in which an organization monitors which content to allow and which one to take down from their online platform.
Content Moderation basically consists of well-defined policy guidelines and is done by Content Moderators.
The users generally post tons of content on the social media platforms like Twitter, Facebook, Instagram. Even on the marketplace as well as on E-commerce sites millions of textual comments, product reviews, feedbacks etc. are posted everyday.
Not only that, the content which is posted on other mediums like Quora, Youtube is also user-generated content. Basically, any form of textual or audiovisual content being generated by users of a website or platform is termed as “user-generated content” or UGC, which is increasingly being used and moderated by the backend team who are called moderators.
Why content Moderation is important?
The most valuable tool in today’s time is content. As everyone says “Content is king” and moderators are the kingmakers.
The content you put on the social media platforms or on any other eCommerce websites has the power to make or break your business and this is what makes companies produce quality content and maintain a high standard, which is noticed by the people. And, this is where content moderation plays its role and one should opt for best E-Commerce site moderation services.
Now, to have quality content, you need highly skilled moderators who can help you to create quality content. Through content moderation outsourcing, one can:
1. Improve search engine rankings
Proper content moderation improves your search rankings organically and helps business to flourish and gain a better online presence. Apart from this one can earn more website traffic.
2. Increases brand reputation
Content moderators safeguard the website or social media platform from inappropriate content. They also uplift the brand reputation, keeping users happy through engagements across all your marketing platforms.
3. Helps to understand target audience
It helps businesses know how users respond to their products or services. Companies can make use of these figures to come up with ideas that are helpful for the business.
4. Scale your promotion campaign
The more user-generated content available on digital platforms, the higher are the chances to be found online.
Content is a vital tool to increase the presence. The more user-generated content produced; the higher chance they get to rank higher on search engine results.
Artificial Intelligence in Content Moderation
Artificial Intelligence is making a huge impact in digital content moderation, bringing consistency that cannot be matched by manual content moderation. With the help of machine learning, it uses algorithms to learn from existing data to optimize the moderation process.
In fact, AI helps in making content moderation really smart, quick and error-free. With the help of AI one can check the content through its automation technique before they get uploaded to the website. And after the posting, if any user/viewer flagged or marked any content, then with the help of AI one can review it again and also share the feedback with the content moderation team in real-time.
Best content moderators in the market
In order to ensure a successful marketing strategy and increased customer satisfaction, one can trust Cogito which is a perfect platform and provides content moderation services for e-commerce site. These professionals are tested with vast experience to handle content moderation practices with ease and guaranteed results.