How Visual Search is Helpful for Ecommerce Industry?

February 5, 2018 No Comments Visual Search cogito tech

visual image searchTo search anything on internet or other websites with written texts in well organize manners are earlier the only way to find the things you are looking for. While on the other hand, imagining is easier than describing what you are looking for.

Fortunately, the visual search technology is right here allowing the online searchers to find the most suitable product relevant to their imagination. Actually, in current era visual search for ecommerce is playing the best role to give the users the most relevant results without too much effort. So, let us find how visual search is helping ecommerce brands to give better results.

 

Visual Search With Artificial Intelligence Enabled Vision

Visual search software works by comparing the pixels in an uploaded image to categorize and give results similar to that. So, instead of typing with keywords like “red leather bag” that give you unlimited results, you can upload the similar image and get more specific and relevant result matching to bag with same color, design and visual appearance.

This is kind of artificial vision for a computer to scan the attributes of an image and search the similar one to list them with highest relevancy to lowest relevancy. However, with the advancement of technology like artificial intelligence search evaluation is becoming more precise and gives results as per the searching trend of the users.

Ecommerce are implementing the right tools and API to develop the machine learning based visual search solution that can give results while learning the searching patterns and acceptability of the results. The search relevance algorithm works with better inputs and allows users to find similar things with better options only using the visual search.

How Visual Search Technology is Benefiting Ecommerce?

Discovering Through Social Media

Social media is becoming the preferred online platform for youngsters to search the products and shop online. And visual search could offer best products through these social shopping channels. These are allowing users to search, discover and shop more products based on visual image search that also offers a great opportunity for ecommerce brands to drive their sales through these image centric platforms having unlimited images for different needs.

Effortless Searching

Visual search is a great tool for online shoppers who are looking for a particular item. Visual search solutions reduce the efforts for the users like typing the keywords and scrolling the results. Instead users can find the desired products by clicking an image or uploading from any other sources to get the instant results with highest relevancy. Visual search is also helping to reduce the basket abandonment and eliminating the monotonous processes that frustrate users.           

Cross-Selling Platform With Inspiration  

The one of the best benefit of Visual search is that it is great cross-selling tool that helps to filter and show the similar products if website does not have the desired products in stock. It can show the similar or related items that might still apt on purchase. And at the same time it also helps searchers to imagine how other products might complement it.

For an example, if someone is searching for red dress but if they see an image of men wearing a red suit with a hand bag that completes the whole look – they might be inclined to buy more than originally envisioned. Similarly, ecommerce brands are using visual search technology with more advance features to make the search relevance more effective.          

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